Event Marketing Manager
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| Job Type | Permanent Full Time |
| Location | London / WFH |
| Area | London, EnglandRemote / Home Based, England |
| Sector | Event - AwardsEvent - ConferencesEvent - ExhibitionsEvent - Virtual |
| Salary | Up to £45,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 397 |
| Job Views | 39 |
- Description
- Title - Event Marketing Manager
Salary - Up to £45,000 p. a.
Location - Hybrid (London / WFH)
You are an experienced Marketeer in the corporate Events and Awards space and have successfully delivered attendee goals through engaging and targeted multi-channel marketing campaigns.
You will have the opportunity to join our clients award winning team so keep reading and Apply Now!
Responsibilities:
Main duties:
- Develop and lead the marketing plan for your chosen events.
- Plan and implement a promotion schedule using the full marketing mix of channels available and seek out new opportunities.
- Achieve event attendee targets – non-paid and paid.
- Build a segmented prospect database that matches the audience brief outlined by the editorial/producers.
- Ensure that marketing activity is coordinated with other stakeholders in the business.
- Work with other functions to evolve events and look at new opportunities.
- Follow existing and create new processes that support a timely, quality, streamlined output and performance.
- Ensure marketing and sales activity is measured and reported back on regularly to support continuous improvement and flexible marketing activity.
- Brief and maintain the event website throughout the campaign.
- Develop engaging and responsive marketing collateral.
- Excellent copywriter who can provide engaging copy for each event (rather than relying on the event producer to create) whilst also acting as a proof-reader for junior members of the wider events team.
- Brief in campaigns on the email platform (Marketo) and manage performance in the trackers.
Qualifications:
You will also need;
- Proven experience in B2B marketing.
- Experience of marketing events and awards.
- Experience of working with and leading internal stakeholders to create and evolve the events in the portfolio.
- Ability to deliver and adapt successful multi-channel marketing campaigns.
- Experience of direct communication, verbally and written, with C suite level.
- Working directly with salespeople: lead generation and performance tracking.
- An advantage to having worked in the healthcare/insurance/compliance/charities sectors within the UK.
- Marketing degree or equivalent qualification.
- are passionate about providing high quality solutions to our customers
- love varied work that plays to their strengths while helping them develop
- want to work together to learn, grow and achieve common goals
- are excited to be part of a diverse and unique global community
