CRM Marketing Manager
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| Job Type | Permanent Full Time |
| Location | West Sussex / WFH |
| Area | East & West Sussex, England |
| Sector | CRM MarketingEmail |
| Salary | Up to £35,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 414 |
| Job Views | 324 |
- Description
- Title - CRM Marketing Manager
Salary - Up to £35,000 p. a.
Location - Crawley / WFH
Fundamentals
The basic role was created to build data for the sales teams and the delegate teams to use.
This involves:
- Reviewing the data held for each campaign –operate in 19 different markets.
- Identifying gaps in terms of the relevant companies and job titles and filling these using Zoom info system and LinkedIn sales navigator
- Researching hard bounces and other staff movements within target companies
- Outlining new areas of focus with the event producers and building relevant sales data to match this
- Working with the web design team to create landing pages for new areas
- Researching the top sales targets for each sector of each event
-
Segmenting and tagging data to assist targeted marketing campaigns.
applying best practice in terms of data storage, management, cleaning and mining - Weekly reporting on database developments and needs for development
- Overseeing the management of Zoomnfo and ensuring the teams are using it effectively.
- Developing a user manual/basic guide for Zoominfo to be used as part of the induction package for all staff.
- Create a new data / dpa best practice for the business and helping to enforce best practice.
- Analysing the delegate data to provide sales information for the teams and review delegate acquisition effectiveness.
- Create market maps for each event and identify areas of development within the sectors.
- Create the demographics with the teams and oversee the creation of the website forms to capture the correct information.
- Programme/data matching – develop amore integrated approach with the event producers & sales teams so we are delivering the best contacts to sponsors within a matched environment,
- Become a core member of the implementation team
- Strong attention to detail
- Analytical mind
- Ideally, HubSpot experience.
