Social Media Content Strategist & Producer
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| Job Type | Permanent Full Time |
| Location | London/ Essex |
| Area | Essex, EnglandLondon, England |
| Sector | Social Media |
| Salary | Up to £40,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494 256502 |
| Job Ref | 492 |
| Job Views | 105 |
- Description
- Title - Social Media Content Strategist & Producer
Salary - Up to £40k p. a.
Location - London/ Essex (full-time)
We are looking for a Social Media Content Strategist & Producer for their well-known client within the media industry, to work across a range of brands.
Their role is to enrich and grow the followings on all their social platforms, increasing the engagement, clicks, celebrity links and professional endorsements, for the channels to become leading industry voices in their markets and thereby increasing the revenues that we can generate through their commercial teams.
Therefore, we are looking for more than just someone who knows how to post on social channels, we need someone to, approach and finalise deals with collaborative partners, to run commercial campaigns, and to roll out 12-month plans that will see engagement increas
e, as well as followers, and ultimately, revenue.
Content will need to be overseen by you so you can’t be afraid of a challenge and will need confidence to tackle and approach any subject, celebrity, industry expert, business leader, commercial lead, marketing professionals and entrepreneurs to achieve success.
Roles and Responsibilities include (but not limited to) the following:
• Research industry-r
elated topics (combining online theories, interviews, and studies)
• Find newsworthy and breaking news content that resonates with the audience
• Makes sure there is a quick turn-around on researching, and writing engaging content
• Brainstorms and writes viral content and original feature articles
• Plans and updates features from a search engine optimisation perspective
• Develops new avenues of content to increase followers and community engagement
• Adds content to content management system and to social media schedule
• Prepares well-structured posts using Content Management Systems
• Coordinate with internal teams on posts, schedules, and commercial commitments.
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers’ needs and gaps in their content and recommend new topics
• Ensure all-round consistency (style, fonts, images, and tone)
• Proven work experience as a Social Media Content Producing and Presenting.
• Portfolio of social media campaigns which demonstrate the success of these projects.
Social Media Content Strategist & Producer
Social media is an essential part of all major entertainment programming, with audiences seeking, and interacting with, programme-related content that is only available online
The Social Media Content Strategist & Producer responsibility is to help the brands and events realise their audience potential by creating and publishing social media content. This involves working closely with the internal event and marketing teams.
Successful candidates will have the breadth of skills to be able to identify engaging content, plan all output, and write the necessary copy. You need to be able to produce in all social media formats (video, still image and GIFs) in ways best suited to all major social networks. They must also be knowledgeable in the area of SEO and in the development of mobile apps.
This role also needs to be able to shoot, present, edit and upload promotional video content – and oversee the output of teams employed for this purpose.
The role requires a keen editorial eye and a sure sense of the prevailing social media zeitgeist, along with the strategic competencies to plan campaigns that can grow and engage audiences.
The role also requires the skills and experience necessary to pitch to, and work with, brands and corporate sponsors.
To perform this role, you must:
•Be an experienced multimedia, cross-platform Producer with the ability to execute engaging content across all Social Media channels, to include TikTok, Facebook, Twitter (X), Instagram, LinkedIn and Pinterest.
•Have demonstrated commercial success whilst growing social channels
•Be a first-class communicator.
•Be experienced in planning, costing and executing digital campaigns.
•Work collaboratively with Independent Producers and external PR advisers.
