Marketing Director - Large scale B2B Events - up to £100k - FULLY REMOTE

ZMarketing is seeking a modern, strategic, and hands-on Marketing Director to lead all marketing functions across brand, digital, campaigns, and AI-enabled growth for a B2B large scale events business. This role owns the marketing engine end-to-end and has strong potential to grow into a broader executive remit.

Key Responsibilities

• Lead annual and multi-year marketing strategy aligned to commercial goals.

• Drive audience acquisition, pipeline growth, and revenue through data-led campaigns.

• Own brand positioning and deliver integrated, multi-channel campaigns.

• Lead CRM, automation, and performance marketing, ensuring data quality and insight-driven decisions.

• Embed AI across workflows and champion innovation.

• Manage, coach, and develop a cross-functional marketing team.

• Partner with Sales, Content, Ops, and leadership to drive unified go-to-market execution.

• Own marketing KPIs, reporting, experimentation, and optimisation.

• Manage budgets and external agencies.

Essential Experience

• Proven B2B marketing leadership in high-growth or scale-up environments.

• Strong commercial mindset and performance/digital marketing expertise.

• Hands-on CRM and automation experience.

• Fluency with AI marketing tools.

• Excellent communication and leadership capability.

• Demonstrable impact on pipeline, revenue, and audience growth.

Desirable

• Experience in B2B events, media, or community-led businesses.

• CIM or equivalent qualification.

Personal Attributes

Ambitious, data-led, AI-native, commercially sharp, resilient, creative, confident with stakeholders, and equally strong at leading and rolling up sleeves.