Senior Marketing Manager - Events
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| Job Type | Permanent Full Time |
| Location | London / WFH |
| Area | London, England |
| Sector | Event - AwardsEvent - ConferencesEvent - ExhibitionsEvent - Virtual |
| Salary | Up to £50,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 259 |
| Job Views | 87 |
- Description
- Title - Senior Marketing Manager (Events)
Salary - Up to £50,000 and an additional 15% in comms.
Location - West London / WFH
Key responsibilities:
- Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate, and visitor campaigns
- Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event
- Forecast and monitor entire budget, marketing timeline and media plan
- Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, fax, social media, outdoor advertising, online advertising, trade and daily advertising, SMS, website, radio, search engine marketing and TV.
- Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules (e.g. floorplanner, show APP, etc.) between suppliers.
- Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
Key requirements:
- - Strategy creation and critical path analysis
- - Experience in the use of databases in both mass and targeted direct marketing campaigns
- - Experience managing the production of mobile apps and online registration systems
- - People management
- - Website user experience
- - Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
- - Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
- - Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
- - Excellent negotiation and relationship building skills
- = Strong attention to detail
- - Experience using an email service supplier (ESP) including setting up HTML & plain text emails
