Marketing Manager
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| Job Type | Permanent Full Time |
| Location | Essex / WFH |
| Area | Essex, EnglandLondon, EnglandRemote / Home Based, England |
| Sector | Event - AwardsEvent - ConferencesEvent - ExhibitionsEvent - Virtual |
| Salary | Up to £40,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 329 |
| Job Views | 1015 |
- Description
- Title - Marketing Manager
Salary - Up to £40,000 plus additional benefits
Location - Essex / WFH
In this exciting role, you will be responsible for driving the success of the brands by promoting the events and generating visitor ticket revenue, and ultimately resulting in stand sales.Our ideal candidate will need to be able to bring new ideas to the table and take real ownership, leveraging off their previous experience. We need someone who is creative, confident, adaptable, ambitious, dynamic, and essentially, able to bring a new energy to the brands. You will be responsible for the full marketing mix and analysis, and ideally, you’ll have been in a role where you’ve had that responsibility before.
What is expected of you
• To produce and implement a marketing and promotional plan through multi-channel campaigns, including schedules for email, digital, social, advertising, outdoor, radio and TV• To execute the customer acquisition and retention strategic campaigns through audience profiling and data segmentation• To identify and secure essential partnerships with celebrities, ambassadors, media and third-party partners, delivering strategies to maximise their support• To work on the execution of digital campaigns, including content creation, marketing automation, analytics, emails, CRM and website• To contribute to new initiatives to drive evolution of the brands and events• To work with internal and external stakeholders including feature content, design, data, and media• Track and report the effectiveness of campaign performance, both analysis and recommendations• To work onsite at your exhibition, supporting show photographer and videographer, and managing specific events within the programme
Key Technical Skills, Knowledge, Experience and Behaviours:• At least 2 years’ previous experience in B2B or B2C marketing, preferably in events, but not essential• Solid understanding of the digital media landscape, and experience of managing digital projects, with working knowledge of digital tools and technologies• Significant experience and a proven track record of leading the strategic development and delivery of marketing and digital campaigns and activities• Significant understanding of digital end-to-end customer journeys and the role of different digital marketing channels in fully integrated campaigns, including PPC, Display and Social• Excellent communication skills, both written and verbal, with strong attention to detail and a creative flair• Significant experience of managing projects, with ability to develop and deliver plans to competing deadlines and prioritise effectively• Strong analytic skills with the ability to understand data• Experience in planning marketing activity to budgets, with clear analysis on ROI and costs
Ideally, you'll also have a mix of the below experience as well:
• Strong ability to work independently, creatively and take real ownership of projects and tasks in this fast-moving world.
• Ideal candidate needs a real desire to exceed and over-achieve set targets• A confident and effective communicator, including in difficult situations
