Event Marketing Senior Executive/ Manager
| Job Type | Permanent Full Time |
| Location | London / WFH |
| Area | London, England |
| Sector | Event - AwardsEvent - ConferencesEvent - Exhibitions |
| Salary | Up to £40,000 plus 20% OTE |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 467 |
| Job Views | 446 |
- Description
- Title: Event Marketing Senior Executive/ Manager
Base Location: London /Hybrid (3 days from home, 2 days in the office)
Salary: Up to £40,000 p. a. plus 20% OTE
Working on market leading awards and conferences the senior marketing executive is responsible for driving volume and revenue growth across a range of events.
You will be working to deliver events across a number of platforms. They include: face to face events, virtual events, hybrids, webinars and round tables. This is an exciting role and an ability to meet tight deadlines, across several brands, whilst maintaining excellent attention to detail is crucial.
Key responsibilities:
Deliver world-class, brand enhancing, marketing communication programmes that increase event delegate numbers and revenues and enrich customer relationships with us.
To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire, and action in chosen segments.
To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
To proactively develop the database to support marketing strategies and long- term audience development
Create compelling, needs based campaigns that always articulate the value of brands and the brand propositions working within brand guidelines.
Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
Co-ordinate activity across multiple channels including email, web, print, events, and social media to ensure consistency of message.
Develop customer data builds, usage, and analytics to increase effective targeting, response/ conversion rates.
To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
To use market intelligence and customer insight and analysis to increase understanding of audiences and effectiveness of our campaigns.
Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
Share all learnings and insights that drive performances.
Work as a team to deliver to group as well as individual targets and in line with agreed priorities.
Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all emap/ TRG employees (DP and privacy, competition law, ASA, Trading standards etc.)
Skills and experience:
Proven track record in events marketing, campaign management and digital marketing
Hold a degree or equivalent marketing diploma.
Good understanding of online audiences’ behaviors needs and changing trends.
Proven experience of developing and managing strategic plans and budgets.
Experience updating websites and of SEO.
