Senior Marketing Manager
| Job Type | Permanent Full Time |
| Location | London / WFH |
| Area | London, England |
| Sector | Event - ConferencesEvent - Exhibitions |
| Salary | Up to £55,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 473 |
| Job Views | 419 |
- Description
- Job Title: Senior Marketing Manager
Location: Flexible working between the company office in London, and remote. Salary: Up to £55,000 p.a.
Main Purpose of Role
This is an exceptional opportunity for an ambitious Senior Marketing Manager to really take ownership of the role and hone their skills to progress quickly through the company. The Senior Marketing Manager is responsible for designing and delivering marketing campaigns for delegates, visitors, sponsors, and speakers, both online and offline. Using the full marketing mix to reach the right audience and use engaging content to ensure customer growth and ROI for clients is essential for success.
Key Responsibilities for the Senior Marketing Manager:
- Lead marketing planning and delivery for event portfolio
- Track the success of events marketing efforts.
- Manage events marketing plans and budgets for your projects, working with colleagues to produce clear event briefs, goals and responsibilities from the outset.
- Create content marketing campaigns for lead generation.
- Work with stakeholders to generate compelling events marketing concepts, messaging and outputs.
- Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project.
- Coordinate the production of events marketing collateral.
- Write compelling copy and be able to edit promotional materials.
- Build and manage highly targeted events marketing lists for both sponsorship and delegates.
- Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
- Produce compelling and engaging email marketing plans and execute them.
- Work with project teams to design best-in-class delegate journeys, from making bookings to at-event experience.
- Create solid sponsorship marketing plans to drive leads for the sales team.
- Leverage systems and drive their development to deliver against goals e.g., CRM, events booking system, marketing automation, marketing sequences
- Provide project teams with regular status updates.
- Produce post-event reports capturing key marketing statistics and lessons.
- Ensure partner agreements, e.g., branding requirements, are accurately managed across all event bookings.
- Support broader team marketing objectives, development and relevant initiatives.
- Drive partnerships with global media, associations and Gov departments.
The successful candidate the Senior Marketing Manager role will:
- 5+ years experience as Marketing Manager or Senior Marketing Manager from an events business.
- Have experience of managing marketing for a variety of commercial events, in particular larger conferences.
- Have a strong understanding of marketing fundamentals, whilst up to speed with the latest marketing trends and ideas.
- Have experience with CRM and content management systems, marketing automation tools, and social media channels.
- Be commercially-minded, with budget management skills and a focus on delivering positive returns.
- Be social media savvy and knows how to write engaging and captivating content
- Have the ability to support colleagues and appreciate our diversity.
- Take responsibility and ownership of your work.
- Have a flexible, can-do attitude with the ability to react calmly in a pressurised situation.
- Pay attention & accuracy and detail.
- Possess excellent written and oral communication skills.
- Work to tight deadlines and prioritise workload.
- Own and follow-through on projects required and issues raised.
- Have excellent organisational and time management skills.
- Approach everything with integrity in what you do.
- Deliver excellent customer satisfaction and liveour Ascend values.
- Promote strong team ethics.
