Digital Marketing Manager - B2B Events & Media - up to £40k plus bonus - Hybrid, London

Digital Marketing Manager - B2B Events & Media - up to £40k plus bonus - Hybrid, London

ZMarketing is looking for a motivated and creative Digital Marketing Manager to drive measurable growth across digital channels, with responsibility for SEO, PPC, website performance, UX quality, and creative output. This role is within a well established Events and Media business.

The role combines hands-on execution with strategic oversight, working closely with senior marketing stakeholders and cross-functional teams across a portfolio of global events and lead generation initiatives. It plays a key role in digital transformation, audience targeting, performance optimisation, reporting, and continuous testing and improvement, while also mentoring junior team members and championing best practice.

Key Responsibilities

• Drive performance against KPIs including registrations, leads, conversions, traffic, and ROAS

• Optimise SEO, PPC, paid social, websites, landing pages, and user journeys

• Own SEO/GEO execution across on-page, technical, content, and offsite activity

• Manage and optimise paid media campaigns across search and social platforms

• Conduct UX and website audits, improving layout, consistency, and page performance

• Produce and test digital ad creative and video content

• Deliver performance reporting and actionable insights to stakeholders

• Support digital transformation initiatives, process improvement, and tool adoption

• Train and mentor junior marketers

Skills & Experience

• 2–3+ years’ experience across SEO, PPC, and performance marketing

• Strong analytical skills and experience with analytics and ad platforms

• Confident project manager with strong stakeholder communication

• High proficiency with WordPress and modern page builders

• Creative capability across copy, formats, and experimentation

• Experience with CRO, A/B testing, and continuous optimisation

• Proactive, detail-oriented, and eager to learn new technologies, including AI

Benefits

• International travel opportunities

• Hybrid working

• Health insurance

• Dog-friendly office

• Office snacks and drinks

• Regular company socials