Marketing Manager


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https://zmarketing.zbusiness.co.uk/245/job2023-01-24 09:33:281970-01-01 ZMarketing
Job Type Permanent Full Time
Location Essex / WFH
Area Essex, EnglandLondon, EnglandRemote / Home Based, England Essex England Essex / WFH
Sector Event - AwardsEvent - ConferencesEvent - ExhibitionsEvent - Virtual
Salary Up to £40,000
Start Date ASAP
Advertiser Hannah O’Callaghan
Telephone 01494256502
Job Ref 330
Job Views 250
Description
Title - Marketing Manager
Salary - Up to £40,000 p. a. plus additional benefits
Location - Essex / WFH

Experience required
The ideal candidate will have at least 3-4 years’ experience in a marketing manager role - full marketing mix role (i.e., not specialised in social media, digital etc., but experienced across the board), and experience in the exhibitions/events industry is preferred. You will have excellent organisation skills with great attention to detail, as well as being a great team player.

What is expected of you
The successful candidate will be full of ideas, bursting with creativity and able to think outside the box whilst maintaining a keen eye for detail. The ideal candidate must be confident in managing marketing & social media strategies for conferences and exhibitions.
• Implement, manage, maintain and develop a marketing strategy for all events in your remit.
• Develop in consultation with the Senior Marketing Manager, integrated visitor-prom and exhibitor-prom marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives for the dedicated exhibitions and conferences.
• Take care of all email campaign management including copywriting, proofing, scheduling and analysing
• Organise, produce and manage marketing plans, deadlines and timelines
• Produce and manage exhibition/conference websites
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
• Facilitate sponsorship, advertising and partnership requirements
• Secure key associations and media partnerships to reach wider audience and support on marketing campaign
• Liaise with photographers and film crew
• Working with the Senior Marketing Manager, to identify and secure essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for your exhibition
• Grow the database, nurture current data and be on top of single customer view system
• Be responsible of the registration systems
• Work with key stakeholders to implement campaign activity
• Brief and manage external agencies including digital & PR to deliver campaign activity against brief
Keywords
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