Marketing Director

Title - Marketing Director

Salary - Up to £100,000k p. a. with additional comms and benefits.

Location - West Sussex / WFH.

Core responsibilities

• Responsible for all marketing-related functions, with an excellent understanding of current digital marketing and martech strategies
• Creating and implementing the international marketing strategy across the whole portfolio, with clear tracking mechanisms for campaign and strategy performance
• Recruiting, developing, and managing a team of marketers, and all internal and external stakeholders
• Working closely with the Sales Director to help identify new product opportunities and, where appropriate, creating new business cases
• Creating the strategic road map across the product portfolio, ensuring that they meet customer expectations and continue to develop in line with market changes and internal strategic developments
• Defining and overseeing marketing communications across all appropriate channels, including online, social, email, content marketing and telesales

Essential experience

• 10 years' experience, ideally in the B2B events industry
• Proven history of working on multi-format events, including through to large-scale international exhibitions
• Experience of international expansion / launching and growing events in emerging markets
• Strong project management and people management
• Market trend analysis: continual analysis of market trends and the positioning of competitors which will guide the foundation for marketing strategies by interpreting and action on data around customer behaviour and experiences
• Strong multi-channel experience
• Excellent business acumen
• Good IT skills, particularly in MS Office, marketing databases, marketing automation tools, and campaign management tools