Attendee Marketing Executive
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| Job Type | Permanent Full Time |
| Location | West Sussex / WFH |
| Area | London, EnglandEast & West Sussex, EnglandRemote / Home Based, England |
| Sector | Digital MarketingEvent - ConferencesEvent - VirtualLead Generation |
| Salary | Up to £35,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 318 |
| Job Views | 169 |
- Description
Title: Attendee Marketing Executive
Location: West Sussex
Salary: Up to £30,000 p. a.
Reporting to the Director of Marketing, you will take ownership of the event attendee marketing and the strategy and implementation of all business development marketing initiatives. You'll be hands-on, working in a fast-paced, agile environment.
The Attendee Marketing Exec will:
- Lead and deliver B2B integrated marketing campaigns with the target of acquiring, nurturing, and retaining event attendees.
-Manage the process, implementation, tracking, and measurement of marketing campaigns that support attendee quality & quantities.
-Develop a thorough understanding of audiences and adjust the messaging in line with results
-Work with the delegate management and content creation teams to streamline processes and ensure consistency of messaging.
-Assist in the launch of new products, including relevant data development plans.
-Implement email campaigns and help to manage social media activities with the aim of increasing followers and engagement.
-Work with the team to create compelling marketing content across a range of formats to support campaigns, including web, video, and print
-Help to keep the websites up to date and ensure the latest agenda and speaker details are being maximised.
-Brief and oversee the work of external agencies
-Deliver regular reports of campaign results, including web breakdown, ROI and evaluation of KPIs.
-Assist in the selection and implementation of the new CRM system, ensuring it is fit for purpose.
-Collate and utilise data to inform new campaigns and the evaluation of existing campaigns.
-Coordinate production of collateral/assets.
Key requirements:
- Two years marketing experience, ideally B2B.
- Outstanding stakeholder management and communication skills
- Proven working experience with creative marketing campaigns
- Experience with SEO/SEM, marketing database, email, social media ads and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Ideally, experience using Hubspot or similar CRM
