Junior Marketing Manager
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| Job Type | Permanent Full Time |
| Location | West Sussex / WFH |
| Area | East & West Sussex, England |
| Sector | Demand Generation MarketingDigital MarketingEvent - AwardsEvent - ConferencesEvent - ExhibitionsEvent - Virtual |
| Salary | Up to £40,000 |
| Start Date | ASAP |
| Advertiser | Hannah O’Callaghan |
| Telephone | 01494256502 |
| Job Ref | 413 |
| Job Views | 310 |
- Description
- Title - Junior Marketing Manager
Salary - Up to £40,000 p. a.
Location - Crawley / WFH
The Role:
Lead and deliver B2B integrated marketing campaigns with the target of acquiring, nurturing, and retaining event attendees.
Manage the process, implementation, tracking, and measurement of marketing campaigns that support attendee quality & quantities.
Develop a thorough understanding of audiences and adjust the messaging in line with results
Work with the delegate management and content creation teams to streamline processes and ensure consistency of messaging.
Assist in the launch of new products, including relevant data development plans.
Implement email campaigns and help to manage social media activities with the aim of increasing followers and engagement.
Work with the team to create compelling marketing content across a range of formats to support campaigns, including web, video, and print
Help to keep the websites up to date and ensure the latest agenda and speaker details are being maximised.
Brief and oversee the work of external agencies
Deliver regular reports of campaign results, including web breakdown, ROI and evaluation of KPIs.
Assist in the selection and implementation of the new CRM system, ensuring it is fit for purpose.
Collate and utilise data to inform new campaigns and the evaluation of existing campaigns.
Coordinate production of collateral/assets.
Key Qualifications:
- Two years of marketing experience, ideally B2B.
- Outstanding stakeholder management and communication skills
- Proven working experience with creative marketing campaigns
- Experience with SEO/SEM, marketing database, email, social media ads and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Ideally, experience using Hubspot or similar CRM
